For immediate release
February 1, 2025
CONTACT: MELINA FINKELSTEIN, MELINA@CASAMUNIZDESIGN.COM
Melina Finkelstein Rug Co.Labs is proud to present:
Painting on the Floor- 3 California Painters Design Felt Rugs, An Exhibit and Rug Collection by Melina Finkelstein, K’era Morgan & Jen Garrido.
Oakland, California
A three woman exhibit of felt carpets along with recent non-objective paintings that inspired them opens Saturday, March 1st, 2-6pm and runs through March 30th. The exhibit is hosted by Melina Finkelstein Gallery located at 6020 Adeline street Oakland, Ca. 94608.
Painting on the Floor- Three California Painters Design Felt Rugs, marks the creative expansion of a felt rug practice that Melina Finkelstein began in 2002. Finkelstein invited K’era Morgan and Jen Garrido who are both painters and textile designers to imagine their visual language applied to a felt rug. This first series of artist collaborations is presented under a new collaboration brand, Melina Finkelstein Rug Co. Labs and represents the launch of new artist partnerships and a distribution model rooted in collectivism. Each artist will have the opportunity to offer this collection for sale. One of the core objectives of this collaborative project is to see the felt rug making methods through different eyes with the desire to discover or rediscover new felt making methods as a creative global community.
The Design Process
All three of our rug designs are derived from existing paintings that were completed recently. I selected moments from photos of each painting that I thought could be translated into felt. I made a graphic version of the selection and then we went back and forth making changes to the composition and color until we found the design we liked best. The graphic art was emailed to our rug partners, Betterfelt, in Nepal and we began the process of designing a production plan.
The Feltmaking Process
The felt method that I have worked with since 2002 is based on the ancient tradition practiced by Central Asian nomadic tribes from Turkey to Iran since the Neolithic Age. Felted rugs were the first wool rugs ever made by humans. The process is technically simple and predates the loom by about two thousand years. The design is drawn on a ‘mother cloth’ that is spread across a large steel table. Historically, this work was done on the floor but we prefer using large tables. Many layers of wool are arranged on the cloth according to color. Another thin cloth is placed over the layers of wool. Hot soapy water is applied and the wool is rubbed gently at first until the wool shrinks enough to connect. Several techniques and tools are used to beat the wool and shape the pattern until it is flat and the felt is very tight. The final step is blocking and drying.
K’era Morgan
K’era Morgan, Portal 1: Escape Through the Ivy, 55” x 28.5”, acrylic, oil pastel, latex on canvas and wood panel
K'era's artistic practice emerges from an intuitive dialogue with nature and the cosmos, where abstract paintings form through organic layers of bold color, marks, and at times paper ephemera. Beginning with only loose sketches, she allows each piece to evolve fluidly, building delicately layered and dynamic compositions that transcends mere visual representation of the natural world, yet channels and reflects nature's rhythmic essence. The Los Angeles-based artist sees the natural world as a mirror for our collective consciousness, using her work to explore the connections between external landscapes and the internal human experience.
As a graduate of The School of the Art Institute of Chicago and a former public relations executive, K’era returned to her artistic roots in 2016 and shortly thereafter, expanded her practice beyond fine art. Through k-apostrophe, a home goods line, she transforms her multimedia works into woven decorative textiles. She collaborates with artisans in Mexico and the United States, bringing her artistic vision into functional pieces that have garnered attention from major brands and publications, including a 2021 feature cover in Dwell Magazine's annual emerging designer issue.
Jen Garrido
Jen Garrido Leaving the Zone, Mixed Media on Canvas, 2024
Jen Garrido creates paintings that reflect internal dialogue, natural forms, and the materials she works with. She attunes to a study of self that guides her through feeling lost, found, and lost again. Formal elements are inspired by nature—they excavate, uncover, and unearth. And she attunes to her relationship with the medium of the paint or drawing materials, projecting images and forms from a play between her inner landscape and the outside world onto the surface of the canvas. Palette emerges from feeling rather than preconception.
Garrido’s paintings are meditations on the various parts of her identity. Her process is unstructured but results in the possibility of a structure, building something of a dictionary, or reference book, of the shapes she finds along the way. They are symptoms of an exploration of how shapes might relate to each other, repeating, climbing, leaning, and piling. Weighing ambiguity with representation, a desire for decoration, adding, subtracting, abstracting and transforming, she gradually arrives at a final composition.
A Los Angeles native, Garrido currently lives and works in San Francisco. In addition to being a painter, Jen Garrido is the artist behind Jenny Pennwood, her alter-art-ego and small-batch textile-based line of home goods and wearables. Ultimately, the bodies of work are in conversation with each other and are driven by the principle of a blissful alliance between all colors.
Website: jengarrido.com
Melina Finkelstein
Melina Finkelstein, Intergalactic Chill, 36” x 36”, acrylic on wood, 2024
Melina Finkelstein is a non-objective painter, textile artist, rug designer and preservationist. She paints geometric patterns on wood and fabric, weaves tapestries on repurposed stretcher bars and collaborates with rug producers In Oaxaca, Mexico and Kathmandu, Nepal to make one-of-a-kind custom rugs and tapestries. Between 2002 and 2018 Melina established herself as a leading Bay Area rug designer as the co-founder and creative director of Peace Industry which closed in 2018 due to trade sanctions with Iran. Established in 2020, her Casa Muñiz Design collaboration with master Zapotec weavers in Oaxaca marked her first solo brand. Peace Industry ™ is a renewal of her life’s work aimed at preserving her felt rug legacy by training women artisans in Nepal. Finkelstein traveled to Kathmandu in April of 2024 to transfer her knowledge to her new collaboration partners. Finkelstein began her career in fashion in New York in the mid 90’s where she worked as a technical consultant. This early business experience was the catalyst for her desire to imagine a more fair model.
A list of subjects and themes both past and present: bright and pastel colors, club culture, neon lights, modernist and Art Deco shapes and forms, modern architecture, vintage fabric, shiny and metallic textures, abundance, memory, celebration, joy, innocence, pattern, fashion, flowers, stripes, grids.